Just like picking the perfect gift, tailor your message to your audience’s requirements. Speak their language and spread cheer that resonates with their needs.
Don’t overstuff your message like a festive turkey. Keep your point light and easy to digest — clear and concise communication will always win.
Keep your message short, sweet and to the point. Focus on what truly matters to your audience and leave the extra trimmings behind.
Define what you want to achieve with your communication. Don’t over complicate your message for the winning recipe.
Every design element should have a reason to be there, like ornaments on a Christmas tree. Make sure your design sparkles without becoming too cluttered and overwhelming for your audience.
Your headline is the star on top of the tree — make it shine! A compelling headline grabs attention and brings joy to the reader from the top of the page.
Guide your audience like a sleigh through the snow. Use size, colour and contrast to highlight what’s most important in your content and grab the reader’s attention.
Just like the perfect festive menu, keep things consistent. Use a similar tone, style and voice across all platforms to build trust and familiarity.
People respond to the warmth of emotions. Tap into the spirit of excitement, nostalgia, or joy to make your message feel impactful to the reader.
Stories stick with people. Share a relatable, memorable narrative that wraps your message up like a thoughtful gift.
Help your readers unwrap your message with ease. Use bullet points, short paragraphs and headings to keep things simple and accessible.
Clean and crisp like a snowy winter landscape, ensure your message is clear and easy to read by using strong contrast between text, background and images.
Think of white space as the calm between all the celebrations. It gives your content room to breathe and your audience time to appreciate your message.
Just like sending out invitations, every message needs a clear call to action. Tell your audience what to do next and signpost where they can find more information.
Communications may not always include messages your audience will want to hear. Be genuine and honest with your audience and your message will feel like a heartfelt gift.
Backing up your communications with data is like showing proof of your Christmas shopping list — it builds credibility and trust in your message.
With everyone on the go during the holidays, make sure your digital content is mobile-friendly. Design for smaller screens first, just like packing essentials for a trip home.
Like adding a name tag to a gift, personalisation makes your message feel thoughtful and relevant. Tailor it to your audience for maximum impact.
Your visuals should complement and be relevant to the message you want to communicate, like festive decorations. Avoid images that feel too generic or out of season.
Vagueness won’t inspire action — be as clear as a holiday countdown! Let your audience know exactly what you want them to do or feel.
Like adjusting your outfit for a festive event, change your tone to fit the platform. Social media is casual, emails are more formal and websites can strike a balance.
Before settling on the final recipe for your festive treats, taste test! Try different versions of your message, see what resonates, grabs attention and adjust accordingly.
Keep your brand style as consistent as your holiday traditions. Use the same colours, fonts and themes across all platforms to strengthen your identity.
Subheadings are like festive ribbons on a package — they make your content more approachable and less overwhelming, guiding readers to the main points.
If you’ve enjoyed our series of communication hints and tips, please visit https://drumrollcreative.com/ to find out more about out unique approach to accessible communications for all. Seasons greetings from the DrumRoll team, we’re looking forward to see what 2025 will bring.
