Attitude. Full of it
Building a cheeky and edgy benefits brand
Building a cheeky and edgy benefits brand
Building a cheeky and edgy benefits brand
To come up with a brand for the company’s employee benefits programme, that tied into its edgy and cheeky spirit.
We created Attitude, a brand and logo that ‘fills up’ with personality and spirit so you can always see how much ‘Attitude’ you have. It’s a constant reminder of the Company’s creative and progressive ideals and encourages people to engage with the benefits that are most important to them. The more you engage with the brand, the more company ‘Attitude’ you have and the more rewards you get. The brand could be launched through washable graffiti murals outside of the office, floor and wall decals, computer kiosks in reception where employees ‘Attitude’ could be analysed and a profile assigned to them, various stationery items, desk drops and gifts.