Our story
DrumRoll was born out of the need for a fresh approach to engagement and communication in 2017. Companies and their workforces were crying out for meaningful financial and wellbeing communications to captivate, educate and inspire their people – and so DrumRoll was formed by Barnett Waddingham, a leading independent UK professional services consultancy, and in collaboration with creative agency Studio Blup.
We work with employers, trustees and private clients to change the way they communicate. With a broad range of expertise to draw on we simplify complex messages, strip away the jargon and use creativity to capture the imagination.
Our key strength is in creating communications and campaigns that change peoples’ perception and responses to their savings, rewards and wellbeing – for the better.
What makes us different is the way we work and what we believe in. And we believe true engagement is achieved through the power of emotional connection.
The DrumRoll approach
Engagement to a different beat
We cut through the noise with creative communications that not only interact with people, but actively involve them.
Building anticipation . . .
Our aim is simple; we use common sense communication rolled out with creativity to capture imagination, and change the awareness, attitude and behaviour of people.
We listen
Great communication, it’s different for everyone. We listen to your unique needs to find out what your people want to hear, and tailor our beat to your rhythm.
The beat goes on
Simply put, we don’t believe success has a full stop. We analyse the impact of every campaign and tailor future communication to be as effective and meaningful as possible.
Our ACDC approach is the framework for success
Our mission is simple – to cut through the noise with common sense communication, and give you the engagement results you need in a refreshingly straightforward way.
We know every client is different. Every solution is bespoke. Every project starts by digging deep to understand where you are and where you want to be. In partnership with you, we adapt to your needs, your goals and your budget. From insight and strategy to creative delivery and measurement we deliver impactful communication tailored to you.
We ask you to trust in our tried and tested framework which is the foundation of our work.
Why it works
Tell
We’ll tell your people what they need to know – whether that’s legal updates or scheme changes – so they’re fully informed and can take action if they need to.
Teach
We’ll engage your people with tangible things that connect and educate – websites, brochures, and newsletters – to help them make their own, informed decisions.
Involve
We’ll immerse your people in the process – providing the tools they need to interact with, understand and empower them to take control of their future plans.
Why it works
Tell
We’ll tell your people what they need to know – whether that’s legal updates or scheme changes – so they’re fully informed and can take action if they need to.
Teach
We’ll engage your people with tangible things that connect and educate – websites, brochures, and newsletters – to help them make their own, informed decisions.
Involve
We’ll immerse your people in the process – providing the tools they need to interact with, understand and empower them to take control of their future plans.
“TELL ME AND I FORGET, TEACH ME AND I MAY REMEMBER, INVOLVE ME AND I LEARN."
